ALL SERVICE PRODUCTION GAL

Johanna has worked on nearly every type of production. From live televised events to experiential activations to reality doc TV series to commercials/PSA/EPKs, episodic scripted, feature films and to the frontier of AI productions, she has worked in nearly every role. Her greatest passion is storytelling on set, over the edit bays, at the event, in the animation world, et al. She thoroughly enjoys the process of going through development, production and post to ensure high quality, entertaining, "must experience" "must-see" media that exceeds expectations and delivers a strong viewership and renewal.

Creative Development

  • Conceptualizing Branded Content + TV Formats
  • In-Depth Research
  • Drafting Treatments | Pitch Decks via KeyNote, Powerpoint, Pages
  • Writing episodic scripts | script editing (short or long format)
  • Overseeing Writer's Rooms
  • Copywriting e-commerce, promos, trailers, teasers, printed/digital materials, et al.
  • Casting Outreach via social media, personal contacts, cold phone calls, in-person pitching
  • Skype | FaceTime Recording
  • Writing One-Sheets, Beat-Sheets, Hot Sheets
  • Directing Documentary Scenes and Cast Interviews
  • Pitching to Networks, Production Companies and Agents

Budgets, Contracts, Operations

FINANCIALS + LEGAL
  • Creating $25K to $4.9M budgets and estimates via EP Budgeting, Movie Magic, Hot Budgets and Excel/Sheets
  • Drafting client Bid Letters + SOWs
  • Tracking and reconciling costs
  • Setting up and managing POs, invoices and payroll
  • Reviewing contracts and edits
  • Overseeing operations at studio

Project Management

PROJECT ORGANIZATION
  • Utilizing Asana, Wrike and Monday.com
  • PMP Certified

Field + Studio Production

DIRECTING + INTERVIEWING
  • Directing scripted (comedy + drama), highly stylized commercial and verite documentary scenes
  • Directing re-creations | re-enactments
  • Multi-camera directing (up to 10 cameras)
  • Interviewing talent
  • Creating storyboards and shot lists via Shot Designer
  • Setting visual styles | tone with DP
  • Leading with decisive, forward thinking, positively
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PRODUCING
  • Overseeing creative and logistics of project
  • Writing scripts, outlines, host copy and other creative production documents
  • Casting Actors (union and non-union)
  • Creating positive relationships with talent, agents, and other representatives
  • Setting the production and post schedule
  • Hiring Below the Line Crew  Vendors
  • ​Supervising | Motivating Key Department Heads
  • Location Scouting and booking
  • ​Negotiating with vendors and trade-outs
  • Managing legal issues, as well as clearing music, footage, artwork, people, locations
  • Collaborating with and addressing network needs
  • ​Maintaining and modifying the format, as needed

CAMERA OPERATIONS
  • Shooting on Canon 5Ds, Panasonic HVX 200, BlackMagic cameras
  • Lighting scenes, when necessary
  • Running sound via lavs, when necessary
  • Owns camera, lighting, sound package for rental

Artificial Intelligence: Gen AI

CREATIVE GENERATION + PRODUCTION WORKFLOW
  • AI consulting in concept development and feasibility in full AI or hybrid live action with AI integration scopes
  • AI bidding and Statement of Work for narrative films, re-creations, commercial campaigns- looking to AI for scalable outputs in numerous cutdowns and platform versions
  • Characters, locations, props, wardrobe and script development with AI as primary tools
  • Pre-Visuals utilizing AI tools such as Midjourney, NanoBanana, Magnific to create AI images and storyboards
  • Shot composition and narrative scenes creation utilizing generative AI video tools such as Runway, Kling, Veo3, Seedance
  • Composing synthetic voice overs and music, using AI tools like Suno, ElevenLabs
  • Taking AI assets into post production for full editorial completion.
  • Uprez-ing AI video and images for universal multi-platform use

Post Production

  • Full Editor and advance string-outs on ADOBE PREMIERE, FINAL CUT 7, AVID MEDIA COMPOSER and CAPCUT.
  • ​Writing Voiceover for Talent
  • Overseeing multiple story producers and editors on multiple episodes, characters and storylines
  • Hiring offline and online editorial staff- GFX/VFX artists, Sound Designers, Online Color Mixers and Composers.
  • Stylizing show open titles, bumpers, animations, music cues, general visual and audio show elements
  • Providing constructive and motivating notes to editors, composers, animators, colorists, sound designers
  • Collaborating with Post Supervisors and other post staff
  • Delivering deliverables on time and on budget
  • Addressing network or client/brand/agency notes